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  Organizations utilize speakers and trainers for one main purpose - to produce results.  Quite often, companies are seeking to increase sales and productivity by helping their employees develop top-notch selling skills, acquire polished communication & presentation skills, establish winning attitudes and adapt to change. 

We customize a program and ensure that thorough steps are taken to identify your organization's desired results.  Once they are established, a game plan is developed and executed to produce them. 

     
 
     
     
   1. Extract your desired results
    The first step is understanding what improvements you want each attendee and the entire organization to realize after the program is complete.  This is the crux of The Results-Focused Process.  Everything we do with your organization is built around the achievement of your desired results.
     
     
   2. Examine your organization and your marketplace
    Beware of trainers and speakers who take a "one size fits all" approach by presenting the same canned material time and time again.  The Results-Focused Process explores the dynamics of your company and industry.  This enables us to tailor an on-target program, providing powerful success tools that your staff can begin using immediately. 
     
     
   3. Establish a Results-Focused program design
    Focused on your desired results, we customize a program that will deliver maximum impact to your team.  Preparation is the key to a successful program.  A program summary is submitted to you two weeks prior to the event giving you the opportunity to suggest modifications and enhancements.
     
     
   4. Execute the Results-Focused program
    It's time to deliver!  Our programs are content-rich, dynamic and inspiring.  We structure the presentation to enhance the skills and knowledge of all attendees - newcomers to seasoned pros. Through meticulous preparation and powerful presentation, the Results-Focused program is delivered with maximum impact.
     
     
   5. Evaluate and follow-up
    Our job isn't over when the attendees gather their belongings and depart.  We follow through to ensure that your organization is on course to achieve your desired results.  We offer coaching on how build upon the momentum that was started during the Results-Focused program.
     
 
 
"Selling the Brand Advantage"

SEIKO Corporation of America

Annual Sales Meeting Keynote
188 Attendees from U.S. & Japan
 

POINT #1

Al discusses the sexy lady pictured on the cover of the current Seiko catalog.  "...Clearly you are not selling watches.  You are selling a brand..."
 
 

POINT #2

An equal opportunity sales speaker, Al shows the cover of last year's Seiko catalog featuring a male model. "...At least you can see most of the model's watch in this photo..."
 
 

POINT #3

Al shows a fake catalog cover (that he created) featuring a crazy-looking old guy. "...There's a reason why the previous two catalog covers made the cut - and why this one didn't...."

This was met with an uproar of laughter, followed by spontaneous applause. Al hammered the point home: "...Image.  Prestige.  Emotion.  That's what selling the Seiko brand is all about. Not watches..."

 
 

 

 

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Phone (877) 49-SALES - Fax (925) 884-8170